Frequently Asked Questions

What marketing channels are included?

Direct mail, phone, email, SMS/Text, Facebook, and Instagram, including like audience creation.

Do I have to download software?

No software download required. The Switchboard dashboard is easily accessible from any web browser.

Is this legal?

Yes, our product is being used by some of the largest companies in the United States. It has been thoroughly vetted by one of the top privacy law firms in the country.

What attributes are captured?

With 99% accuracy, we capture name, address, email, phone, mobile ad ID (MAID), referring URL, and the URL path during the visit.

Why is a local SEO strategy required?

You're falling behind if you haven’t reworked your SEO strategy this year. Google has recently revamped its searches, emphasizing location. With Switchboard™, you can extend and create local coverage in a cluster of local cities or an entire national presence.

Is there a commitment required?

No, we find a commitment makes the customer feel tied down and allows for a simple 30-Day opt-out. We know when you see your success from Switchboard™, you will not want to market without it.

Is this good for large directories and listing sites?

Yes! It can create any page hierarchy, similar to a directory, or multi-level linking. That includes any form of a hierarchy, from 2 levels to thousands of levels deep.

How long can I market to Switchboard™ clients?

Identified visitors get queued up immediately for all marketing channels via API or our export feature. Facebook and Instagram audiences could see the social ads within 24 hours or less!

Can I use this with my CRM?

Yes, by combining our data with FUEL CRM or your CRM, we will fill in the missing data so you can have a complete overview of your customers and expand your sales engagement.

What is an MAID?

A Mobile Advertising ID (MAID) can be used to advertise your campaigns within a consumer’s phone app. Mobile Advertising appears on mobile devices, smartphones, and tablets with wireless connections—it can look like SMS text message ads, banner ads, or videos that appear embedded on mobile websites, in-apps, or games.
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Highly-targeted mobile advertising allows advertisers to provide personalized content to their desired audience based on individuals’ location, browsing, and buying habits.

To sum it up what do I get with Switchboard?

Access to your website visitors contact information by first name, last name, email address, physical address, webpages visited, phone number (when not on National Do Not Call Registry), and more.
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Sort and Filter options for your newly identified customers by date, address, name, email, phone number and more. Export your identified visitor list to an Excel format or through our custom API for your marketing and more with a simple click of a button.
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Website page logs reveal where your identified visitors navigated throughout your website. Form fails leads delivered to the dashboard or your CRM. These leads are from visitors on your website who clicked on one of your submittal forms or add to cart buttons and did not fully complete their order or submission.